Obligatory BlogHer post. Style! Swag! Sessions!
Posted on | July 12, 2011 | 34 Comments
the time has come my friends – time for those of you going to BlogHer to start freaking out, getting pumped, feeling anxious and all that fun stuff (and for those of you who aren’t going or don’t know what it is to start blocking those of us who are. it’s ok, i won’t take it (too) personally). the countdown is officially on and i thought i’d share a few style tips and other advice with those of you who haven’t been. sure, i’m no expert (i have one notch on my belt) but i did love reading posts last year as i was in the throes of my INSANE FREAKOUT sessions. the more you know, right?
i’ve had lots of people ask me about clothes. i’ve seen hundreds of tweets and several blog posts freaking out about what to wear. and i completely understand. last year i bought a new outfit for every day and a new dress for each party. because i was insane with anxiety. this year? no. just no. with the exception of a new dress and possibly a new top, i will be shopping my closet for all my BlogHer needs. because you guys? listen very closely: it’s not about clothes. it’s about making connections, seeing those friends you’ve made through the wonderful world of blogging face to face (and hugging them so hard it hurts), learning what you can to make your blog more you, and possibly a little bit about dancing and drinking wine until you deface the unicorn cake. please, for the love of johnny depp, put effort into what you wear because you like clothes and find joy in getting dressed only – not because anyone there will give one iota about what you’re wearing. i ensure you, they will not.
allison, myself, mae, jenna & morgan at Martha Stewart headquarters. if not for photographs, i’d have no clue what they wore.
so! lets talk daytime. the conference rooms can be cool, so i suggest you bring a cardigan that will match anything. last year i did a fun tank, jeans, flats and cardigan both days. easy. another option is a comfy day dress, cardigan and flats or sandals. how about leggings, a tunic, flats and a cardigan? see the pattern? FLATS. when people say you are going to be walking around all day like a maniac, they aren’t kidding. this isn’t the time to try out a new pair of shoes. your path may look something like this: hotel room, breakfast, session, hotel room, lunch, expo hall, session, lunch, find a starbucks, session, hotel room, party, dinner, hotel bar, party off site, hotel room…you get it. comfy shoes.
here are a few outfits i pulled from my closet.
cotton top, jeans, comfy flats, fun but simple accessories. (shirt: gap, jeans: old navy, flats: target, bracelet: target, necklace, F21)

ruffles! again, cute top, same jeans (save packing space), cute flats, pretty big bracelet. (top: old navy, flats: charlotte russe, bracelet: boutique i can’t remember – apologies)

comfy day dress, sandals, bracelet and cardigan (that ta-da! matches the previous outfits so i could throw it over any of these). (dress: h&m, sandals: thrifted, cardi: target, bracelet: target)

how about a skirt? fun print, add a plain fitted tank, light weight scarf and flats. again, throw that cardi over it if you’re chilly in the conference rooms. (tank & flats: target, scarf: h&m, skirt: F21)
with airlines charging for checked bags, it’s important you choose versatile pieces that you can mix and match. besides, you’ll need that precious extra space for swag. last year i admittedly brought two suitcases (but i was staying for about 4 days past the conference), one packed lightly so i could stuff it with swag. i stuffed, i left what i didn’t want (you can swap with others or leave it at the swag station where others can grab what you didn’t want) and still had to leave some things with my cousin to keep. they do have a shipping station, which is hopefully better than last year. i still like to be in charge of my own stuff, because i’m a weirdo like that (as if that is news). while we’re on the subject? don’t be crazy about swag. it’s a nice perk of the conference, but don’t be that person. please.
parties! i’m bringing this dress and this dress. i’m not sure on shoes yet, but wedges will probably win. last year i wore insane shoes that were awesome and by the time i returned home i was near crippled. true story – one of my little toe nails actually gave up and peaced out on me a few weeks after i returned. no srsly.
you don’t NEED to wear fancy dresses. you’ll see people in jeans, skirts, even t-shirts. heck, i ended up with a t-shirt over my dress last year <–you’re welcome. anything goes. truly, wear what you feel comfortable in – the last thing you want to be doing is hiking up a strapless dress or hiking down a too short skirt. find something you love that feels good.
as far as sessions go, chose before hand the ones you really want to attend, but don’t put pressure on yourself to hit each block. if there isn’t one going on that you aren’t completely interested in, go hit up the expo, meet up with friends, grab coffee or even nap. don’t wear yourself out trying to get to each one, especially if you feel it doesn’t apply to you. take notes if you want but don’t try and write everything down – listening and really taking in the info that way can be more helpful than trying to get it all written down.
people! let’s remember one thing – everyone there is a blogger. the majority of us do better spilling our guts in the form of writing on the internet than face to face. most of us are extremely anxious individuals. remember that when you’re feeling that way, most everyone else is, too! if you see someone sitting alone at breakfast, sit down and introduce yourself! easy convo starter – what is your blog about? exchange cards and get to know them for a bit. you may make a new friend. in fact, you probably will. along the same lines, try not to be offended if you try and talk to someone and they are weird about it – remember this is new for a lot of people and kinda scary. also, they may be in a rush to get to a session, etc. don’t take it personally and certainly don’t let it stop you from talking to other people. you never know who you may meet!
a few random tips: don’t forget to eat, nap if you feel really tired, be sure to hit up the expo hall, exchange numbers with people you want to meet up with before hand (you may think you’ll just run into everyone you want to see – nope! i never saw a handful of people i really wanted to meet last year), drink plenty of water, oh and have fun. <—most important part.
any questions? of course there are. feel free to leave them in the comments and i will answer them for you! and since a lot of people are doing BlogHer posts – fashion, advice, nerves about going for the first time, etc – i’m making this a link up. so please! if you’ve done a BlogHer post, link it up below and if you know someone who has, send them this way. it will be awesome to have a bunch of resources for everyone in one place.
this would be a pretty good time to thank Mott’s for being my sponsor this year! i never dreamed i’d have a conference sponsorship so this is all kinds of exciting. EXCITING! LOTS OF CAPITAL LETTERS!
ok, i’m leaving now, to bask in my excitedness.



















